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Mitch Asser

Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.

Featured Post

The AI Content Mastery Summit is here (and what we've automated while building it)

For the past few months, I've been heads-down putting together The AI Content Mastery Summit. Not unusual for me... I've run 40+ of these things. But this one's been different, because at the same time as building it... I've been automating almost the entire production process using AI. And honestly? It's been kind of wild to watch. When I sold my last brand, we had a team of 6 people running the summit operation. With the systems we've built for this one... that same team of 6 could...

I’ve been buried in a number of huge projects lately, so the newsletter took a back seat for a few weeks. No apologies. You’ll see why soon. We’re only weeks away from launching the AI Content Mastery Summit — 20+ incredible speakers, and it’s shaping up to be something special. Summits are my jam. I’ve produced more than 50 of them. Can’t wait to put this one out into the world in March. But today I want to share my honest take on Open Claw. 1. Do I think agents are the future and will...

Canva is one of my favourite brands. It changed my life back in 2014 when I first started building businesses. But now, it's irrelevant. So are graphic designers. Here's why: Watch now. Talk soon, Mitch

I hate setting business goals. Any goals really. I've read the books. Tried it for years. In my 20's I even spent a full 6 months writing out my goals morning and night. It's just not for me. In fact, it's often a distraction. But planning is super important. So here's what I do instead: Watch now. Talk soon, Mitch

New year. Fresh start. New goals. It's almost cliché how predictable we all become at this time of year, setting resolutions and planning our next moves. But there's a reason for it - these calendar anchor points work with our psychology, giving us a clear moment to begin something new. Here's how I plan to make 2026 the best year yet. The Visual Map I map everything out on a whiteboard. A visual flow of how I envision the business to run. Once it's on the board, I can see the whole the big...

If you’re a business owner, AI isn’t “coming” anymore. It’s already here! And most people are still starting in the wrong place. This video will help... Watch the video: If you want help spotting the best “first workflow” to automate in your business... Reply to this email with what you do most often (marketing, sales, ops, support) and I’ll point you in the right direction. Watch the video here. Mitch

ChatGPT Image 1.5 just dropped, and it’s the first time I’ve genuinely had to double-take on AI images. I just battle-tested it with 18 different use cases. Check it out... Watch it now.- Mitch

We just released the final video in our n8n build series. It shows how to take basic ideas or spreadsheets and turn them into complete AI systems. Technically solid. And super valuable for the right audience.Watch the whole playlist here. But it doesn’t excite me anymore......and I can feel myself falling into the exact trap every other n8n creator falls into - creating content just to keep the upload schedule going. I have a whole list of video ideas sitting in my drafts. A few more great...

Imagine holding a meeting then 15 minutes later every task is assigned in your project management tool. That's what this system does...automatically. Watches for completed Google Meet recordings Extracts the full transcript from Gemini Creates project title, description, and hypothesis Generates start and end dates from context Selects the right team members based on their skills Plans the entire project with AI Assigns specific tasks to each team member with deadlines You review the plan....

One product idea becomes a complete offer package. That's what this system does.. Researches your target audience deeply Generates product ideas and inclusions Creates pricing strategies with value enhancements Writes your entire website sales page Builds pre-launch email sequences Plans your content marketing calendar You review each step. Make edits. Move to the next phase. Episode 3 of our AI Systems Series is live. The Offer Planner build. Watch it now.