We just released the final video in our n8n build series.

It shows how to take basic ideas or spreadsheets and turn them into complete AI systems.

Technically solid.
And super valuable for the right audience.
​Watch the whole playlist here.

But it doesn’t excite me anymore...
​​
...and I can feel myself falling into the exact trap every other n8n creator falls into - creating content just to keep the upload schedule going.

I have a whole list of video ideas sitting in my drafts. A few more great ones, but after that... not so great ones.

Tutorial after tutorial showing how to build workflows that solve problems nobody really has.

Ultimately, it has no value. And doesn't help anyone.

So I can’t do it. I won't do it!

A Review of What Actually Worked

As I reviewed 2025 I realised we got traction on YouTube and built over 700 customers because we created one genuinely great product that solved real problems.

So we’re going back to what works: building products for business owners who want to drive growth, not people trying to become automation experts.

The Mitch Asser channel will begin diving deeper into AI content tools and strategy.

The BigMoves AI channel is where we'll continue to experiment with "AI Mitch" - with a new strategy being implemented in 2026 as the current one isn't really built for growth, just SEO.

The 2026 Focus

We’ve got 5 solid products launching in 2026.

They’ll include automation systems, but they’re predominantly about understanding the strategy for growth with content.

All AI content systems.
Because if you haven’t worked out how to grow in 2026 yet... it’s with content.

When I started, I grew with Facebook ads.
I’ve spent over $5 million on ads in the last 9 years.
They still work okay, but they’re not the best growth strategy anymore.

Content is.

The Real Problem We’re Solving

Business owners who aren’t making content don’t need to be convinced they should. Everyone knows they need to.

The problem? Most just don’t want to be on camera.

AI now gives us the opportunity to create worlds, themes, and characters that align with any business. You don’t need to be the face of your brand anymore.

That’s what we’re building. Systems that let business owners create content at scale without ever stepping in front of a camera.

What This Means

No more build tutorials.
No more “here’s how to connect this API to that database” videos.

We’re shifting everything to solving real business problems with complete, ready-to-use solutions.

Products that work out of the box.
​Systems that drive actual results.

That’s what BigMoves 2.0 is all about.

Mitch

P.S. If you missed the n8n build series, you can Watch the whole playlist here.