I’ve been buried in a number of huge projects lately, so the newsletter took a back seat for a few weeks.

No apologies.
You’ll see why soon.

We’re only weeks away from launching the AI Content Mastery Summit — 20+ incredible speakers, and it’s shaping up to be something special.

Summits are my jam.
I’ve produced more than 50 of them.
Can’t wait to put this one out into the world in March.

But today I want to share my honest take on Open Claw.

1. Do I think agents are the future and will transform how we work?

Yes. 100%.

2. Is it here right now?

Questionable. No matter what the content creators are saying.

Here’s why. It’s the same hype cycle we’ve seen since AI kicked off.

A new tool drops.

Every creator hypes it up to be 10x more valuable than it is.

Then over the next 6-12 months, reality catches up — a few more improvements are made and it actually does become valuable.

I’ve spoken with a few friends who are deep in AI automation, building apps and workflows for 7 and 8-figure businesses. They all agree.

One even sent me this:

From everything I've seen so far with Open Claw, most people are just using it to do what AI automation can do for far less cost, and way more reliability on quality.

There may be a few edge cases where really good developers who are also really good brand builders are using it to produce results, but that's a rare mix.

Most content creators just tell you what they are creating and don't even show you the end result LOL.

Here's what I'm also noticing — a big shift in what businesses actually want to automate.

When we first started helping brands, they wanted help with the small stuff:

• Customer support bots
• Social media and content systems
• Scraping and rewriting websites

All valuable.
All useful.
But relatively surface level.

Now? We're being brought in to automate core business operations.

The summit we're about to launch is a good example.

In my last brand — a pet care company I sold — it took a team of 7-10 people to run that brand producing 10+ summits a year.

We're midway through automating that entire process for a client (and ourselves), so 1-2 people can run it and produce 2-3x more output than that 10-person team ever did.

The wild part? ​
Most businesses still don't know this is even possible.

But the ones who do?
They're more ready than ever.

Those are the only clients we work with — the ones ready to automate large parts of their operations.

We don't take on new clients for less than $30k+ these days.
Because we know exactly how much value we deliver.

If I was starting again from scratch, I'd do this...

Choose 1 niche business that you know intimately.

Build the best AI operational system to run the entire business.

Not just automations, but entire systems with dashboards, AI usage tracking and nicely designed workflows.

You can even do this in Airtable now as they roll out their new "Code a Custom Interface" feature.

Sell that AI automation system to them for $50-$200k+ per year depending on the brand.

Why per year? They will always need new features, bug fixes and updates as new models and capabilities come out.

Then as Open Claw and new AI agents become viable, train that agent to run the system and tie in any other systems you can't due to API limitations.

If you can help a business replace the work of 2-3 employees from their payroll it's an easy sell.

Then focus on businesses doing $3-10 million a year. That's the sweet spot for this work.

(you won't find them by creating youtube content - buy your way into networks and build relationships)

Hope this helps.

Talk soon,

Mitch

P.S. The above system I mentioned will replace a lot more than 2-3 employees within the next few years. It's going to replace entire teams. But don't sell that to businesses right now because it's still not believable to most.