Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.
The AI Content Mastery Summit is here (and what we've automated while building it)
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For the past few months, I've been heads-down putting together The AI Content Mastery Summit. Not unusual for me... I've run 40+ of these things. But this one's been different, because at the same time as building it... And honestly? It's been kind of wild to watch. When I sold my last brand, we had a team of 6 people running the summit operation. With the systems we've built for this one... that same team of 6 could comfortably do 4 or 5 times the volume. Same people. Same hours. Anyway. The summit runs March 23–28, 2026. You'll learn things like how to create 30 days of content in 30 minutes, how to build a digital clone of yourself inside Claude, how to show up in ChatGPT search results, and how to make AI content that actually sounds like a human wrote it... specifically, you. The speakers are brilliant. Register here: bigmoves.ai/mastery It's going to be epic. I'm biased, obviously. But I've sat through every session brief and I genuinely think this is the best lineup we've ever put together. Mitch P.S. One more thing. When you sign up, there's an offer on the other side worth paying attention to. We're moving away from selling automation templates and shifting into building actual AI tools for our community... things you can pick up and use immediately, no setup required. The early bird deal on that is very good. Grab it while it's at that price. |
Mitch Asser
Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.
It's not Claude Code. It's not Cowork. It's the same two tools I've been using since the start. Airtable and n8n. Last week we were deep in prep for the AI Content Creator Summit. 23+ speakers, sessions, promo assets, the works. The system we've built on Airtable + n8n saved us 104 hours in 7 days. Now here's the thing... I use Claude every day. I max out my plan most days. And I still think Airtable + n8n is more powerful for the work that actually moves the business. Three reasons. 1. The...
For two years I've been watching AI image tools improve. Every few months a new one would launch. Every creator would hype it up. Then I'd test it on real client work and the output was... fine. Usable. But not totally something I'm stoked about. Recently that changed. GPT Image 2 is good! Really good!!! The thumbnails it's producing for the summit videos in our AI system is crazy. All done with a training image and a prompt we've refined over 3 months. So what we're doing now is going back...
Getting sick last year was one of the best things that happened to me. It didn't feel that way at the time. I had to let go of 3 team members while trying to get BigMoves AI off the ground. It was rough. But looking back... it forced something I wouldn't have done otherwise. It forced me back into the weeds of business. Here's the trap most experienced business owners fall into with AI. If you've been running a team for years, you've been trained to delegate. Something not worth your time?...