Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.
The AI Content Mastery Summit is here (and what we've automated while building it)
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For the past few months, I've been heads-down putting together The AI Content Mastery Summit. Not unusual for me... I've run 40+ of these things. But this one's been different, because at the same time as building it... And honestly? It's been kind of wild to watch. When I sold my last brand, we had a team of 6 people running the summit operation. With the systems we've built for this one... that same team of 6 could comfortably do 4 or 5 times the volume. Same people. Same hours. Anyway. The summit runs March 23–28, 2026. You'll learn things like how to create 30 days of content in 30 minutes, how to build a digital clone of yourself inside Claude, how to show up in ChatGPT search results, and how to make AI content that actually sounds like a human wrote it... specifically, you. The speakers are brilliant. Register here: bigmoves.ai/mastery It's going to be epic. I'm biased, obviously. But I've sat through every session brief and I genuinely think this is the best lineup we've ever put together. Mitch P.S. One more thing. When you sign up, there's an offer on the other side worth paying attention to. We're moving away from selling automation templates and shifting into building actual AI tools for our community... things you can pick up and use immediately, no setup required. The early bird deal on that is very good. Grab it while it's at that price. |
Mitch Asser
Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.
Getting sick last year was one of the best things that happened to me. It didn't feel that way at the time. I had to let go of 3 team members while trying to get BigMoves AI off the ground. It was rough. But looking back... it forced something I wouldn't have done otherwise. It forced me back into the weeds of business. Here's the trap most experienced business owners fall into with AI. If you've been running a team for years, you've been trained to delegate. Something not worth your time?...
I was in Singapore recently and caught up with a mate who coaches some of Australia's most successful entrepreneurs. He's written books on it. Spent years figuring out what separates people who consistently perform from those who just work hard and stay stuck. He told me my edge is 'the innovator.' Someone who has a feel for how things work across all types of businesses and niches... and can piece together old methods with new technology. I didn't disagree. But I also hadn't thought about it...
One of the most challenging decisions business owners have today is: When do I go all in on AI? And the answer isn't straight forward. For example, we're continuing to debate whether to rebuild our entire website and move off Wordpress to a custom solution. Long-term it makes total sense. Every few months it becomes easier and easier. And I've seen a number of people spend 3-4 weeks moving to an AI first, vibe-coded solution for serious websites. (of course you can stand up a few simple pages...