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Mitch Asser

Founder of BigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.

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how i built my website with AI in under 40 minutes (and why I'd never do that on big projects)

I rebuilt my website last week. Start to finish in about 40 minutes. I didn’t create a PRD, feature specs or really have a plan. I talked at it for 10 minutes and let it go. And that is the exact opposite of how I build everything else. Now here’s the thing… I’ve built websites and apps for clients a dozen different ways over the last few months. Whatever the YouTubers were pushing that month. Whatever “best practices” Claude or Codex handed me when I asked for them. What I’ve landed on is...

I can’t stand the people on social media announcing they just cancelled Claude for Codex, or vice versa. First, they are probably lying and doing it for views. If not, they are really dumb and naive. If you’ve not worked it out yet, all leading tools are valuable in their own way. And the value to you as a user is building an AI eco-system where they all talk to each other. That’s why I love Grokbot. It’s the first time they’ve made it easy for specialist bots to talk to each other, with...

After launching two summits at the start of this year, I needed a break. We worked incredibly hard to make those events as valuable as possible. By the way, almost all of the sessions are now available on the BigMoves AI YouTube channel. There’s a ton of great stuff there. But after all of that, I decided to take a month off. Kind of. Because apparently my version of taking a month off is deciding to build a production-ready app from scratch. It started with an idea from a friend A friend...

Grokbot has fundamentally changed my entire philosophy about building with AI in the last week. Then today ChatGPT Astra today is actually a massive step forward! I’ve actually been super cynical about most AI product launches or new models over the last 2 years. Sure… they’ve been great, but they always seemed over hyped and never lived up to expectations. Grokbot is 100% under-hyped. And Astra so far is very impressive. (the carousel below was done in a couple of prompts - about 15% of my...

It's not Claude Code. It's not Cowork. It's the same two tools I've been using since the start. Airtable and n8n. Last week we were deep in prep for the AI Content Creator Summit. 23+ speakers, sessions, promo assets, the works. The system we've built on Airtable + n8n saved us 104 hours in 7 days. Now here's the thing... I use Claude every day. I max out my plan most days. And I still think Airtable + n8n is more powerful for the work that actually moves the business. Three reasons. 1. The...

For two years I've been watching AI image tools improve. Every few months a new one would launch. Every creator would hype it up. Then I'd test it on real client work and the output was... fine. Usable. But not totally something I'm stoked about. Recently that changed. GPT Image 2 is good! Really good!!! The thumbnails it's producing for the summit videos in our AI system is crazy. All done with a training image and a prompt we've refined over 3 months. So what we're doing now is going back...

Getting sick last year was one of the best things that happened to me. It didn't feel that way at the time. I had to let go of 3 team members while trying to get BigMoves AI off the ground. It was rough. But looking back... it forced something I wouldn't have done otherwise. It forced me back into the weeds of business. Here's the trap most experienced business owners fall into with AI. If you've been running a team for years, you've been trained to delegate. Something not worth your time?...

I was in Singapore recently and caught up with a mate who coaches some of Australia's most successful entrepreneurs. He's written books on it. Spent years figuring out what separates people who consistently perform from those who just work hard and stay stuck. He told me my edge is 'the innovator.' Someone who has a feel for how things work across all types of businesses and niches... and can piece together old methods with new technology. I didn't disagree. But I also hadn't thought about it...

One of the most challenging decisions business owners have today is: When do I go all in on AI? And the answer isn't straight forward. For example, we're continuing to debate whether to rebuild our entire website and move off Wordpress to a custom solution. Long-term it makes total sense. Every few months it becomes easier and easier. And I've seen a number of people spend 3-4 weeks moving to an AI first, vibe-coded solution for serious websites. (of course you can stand up a few simple pages...

Last week we hosted our first AI summit, the AI Content Mastery Summit. We had 24 amazing speakers. Thousands of attendees signed up and watched the sessions. I also spoke on 5 live Q&A's with my co-host Simone Lea. Overall it was a great week that I believe will be a turning point for the brand. And there's 1 reason why it was a success... Before I get to that, if you missed any of the summit... don't worry. We'll be releasing it on Youtube over the next 3 months. In fact, check out our new...