Getting sick last year was one of the best things that happened to me.

It didn't feel that way at the time.

I had to let go of 3 team members while trying to get BigMoves AI off the ground.

It was rough.
But looking back... it forced something I wouldn't have done otherwise.

It forced me back into the weeds of business.

Here's the trap most experienced business owners fall into with AI.

If you've been running a team for years, you've been trained to delegate. Something not worth your time? You don't even think about it. You just hand it off.

That was the right way to run a business 5 years ago.

It's the wrong way to think about AI.

When I lost my team, I had to do everything myself.
Tasks I hadn't touched in years.
The stuff I'd always considered "below my pay grade."

But instead of just doing those tasks... I built automations for them.

And the output I have today is the equivalent of 2–3 virtual assistants. Running 24/7. Without the overhead.

Over the last few months I've had a front row seat watching how people inside our partner brands and client businesses are actually working day to day.

Most of them are still doing it the old way.

I'll ask where something is. They say they need a few hours to pull it together.

I open Claude Co-work, run a prompt, and show them the output in 10 minutes... and it's also 10x better than what they would have produced manually.

It's not that they're not smart. They just haven't rebuilt the process.

And it's happening everywhere.

• Website design.
• Graphics.
• Project management.
• Operations.
• Every single area of the business.

So here's what I think needs to happen depending on where you're at.

Under $5M a year: get back in the weeds yourself. Rebuild every SOP from the ground up with an AI-first approach. Not AI as an add-on. AI as the starting point.

Over $5M a year: your executives and leadership team need to be doing this for you. Working with engineers and automation specialists to rebuild the way the business actually runs.

Don't believe me? Look to Silicon Valley.

And you'll find instance after instance of billionaires who made their money the old way talk about how they've started coding and building their own tools and workflows again for the first time in over a decade.

The secret to success in the new AI world is hidden in plain sight!

You can keep doing it the old way for another year or two. It'll hold.

But it won't hold forever. And the gap between those who've rebuilt and those who haven't is already widening fast.

At a minimum, start with Claude Code and Co-work.
Learn them yourself.
Then train your team.

Hope this helps!
Mitch

P.S. If you missed any of the AI Content Mastery talks, you can find them in our free BigMoves Hub, plus you can download the infographics for free:

Example Infographic (you can also find the prompt for creating an infographic like this in the Hub):