Last week we hosted our first AI summit, the AI Content Mastery Summit.

We had 24 amazing speakers. Thousands of attendees signed up and watched the sessions.

I also spoke on 5 live Q&A's with my co-host Simone Lea.

Overall it was a great week that I believe will be a turning point for the brand.

And there's 1 reason why it was a success...

Before I get to that, if you missed any of the summit... don't worry.

We'll be releasing it on Youtube over the next 3 months.

In fact, check out our new BigMoves AI Clips channel to get access to bite-size snippets of each talk.

Perfect for those wanting to save time.

Or use this link to be redirected to the YouTube app on your phone.
​(some privacy systems may not like this link)

Now the #1 reason why we started to gain momentum is because of a lesson I learned about 6 years ago.

And still ignored it over the past 2 years.

The lesson is this:

"If you're business is not growing as fast as you want it to it's because you're not spending 80% of your time on marketing and sales"

I knew this already.

My last business grew quickly because we focused on that rule.

But the last 2 years I admit that I got side-tracked by AI so much and I spent most of my time building things.

Instead of marketing things...

I'm willing to bet that a large part of my audience (maybe you) could be getting distracted too.

So this is your reminder.

Focus on growth and you'll begin to grow.

For us, focusing on growth meant:

• High quality content (summit interviews)
• Repurposing that content (new clips channel + YouTube + carousels + reels are in the pipeline)
• Running ads on Meta (still the highest performing platform for advertising)

This is how we'll continue to see massive growth moving forward.

Hope this helps!
Mitch