No More Side Quests...*sigh*


I need to be honest about something.

I did take some time off for health reasons earlier this year like I already mentioned.

But also...

I went on a side quest.

I got addicted to padel - one of the fastest-growing sports in the world.

But in Australia? It's barely growing at all.

My entrepreneur brain kicked in.
I thought I could solve it.

Built a pitch deck, found interested investors, started getting excited about the possibilities.

Then I ran face-first into reality.

Council approval processes that take years.
Infrastructure requirements that make no economic sense.
Crazy over-priced sites with no room for negotiation.
Finding a viable site is nearly impossible with Australia's red tape.

Best case scenario, even if we absolutely crushed it?
Maybe $200K/year profit before paying ourselves a decent wage.

Aka = remain broke the rest of your life.

That's part of the reason why I left and I'm now in Bali.
Beginning to explore places where entrepreneurs are treated better.

The Real Lesson

But the bigger realization wasn't about red tape or economics.

It was about me mixing pleasure and business again.

I've done this before.
I take something I love as a hobby and try to turn it into a business.
Then I lose the love for the hobby entirely.

I almost did it this time with padel.
Fortunately, circumstances got in the way and I didn't pull the trigger.

The Best Play

AI is the best play.
It's where I should be focusing all my energy.

The opportunity is massive.
The timing is perfect.

Next week, BigMoves 2.0 officially launches.

New brand.
New focus.
New direction.

Everything we've been building is coming together.

And I'm back with 10x more energy and excitement than last time!

More details soon...
Mitch

P.S. Here's the videos we released this week:

video previewvideo preview video preview

Mitch Asser

Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.

Read more from Mitch Asser

For the past few months, I've been heads-down putting together The AI Content Mastery Summit. Not unusual for me... I've run 40+ of these things. But this one's been different, because at the same time as building it... I've been automating almost the entire production process using AI. And honestly? It's been kind of wild to watch. When I sold my last brand, we had a team of 6 people running the summit operation. With the systems we've built for this one... that same team of 6 could...

I’ve been buried in a number of huge projects lately, so the newsletter took a back seat for a few weeks. No apologies. You’ll see why soon. We’re only weeks away from launching the AI Content Mastery Summit — 20+ incredible speakers, and it’s shaping up to be something special. Summits are my jam. I’ve produced more than 50 of them. Can’t wait to put this one out into the world in March. But today I want to share my honest take on Open Claw. 1. Do I think agents are the future and will...

Canva is one of my favourite brands. It changed my life back in 2014 when I first started building businesses. But now, it's irrelevant. So are graphic designers. Here's why: Watch now. Talk soon, Mitch