Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.
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After the first week of promoting the The AI Content Mastery Summit, it feels good to be back. One of my favorite parts of business is advertising. I've spent over $5 million on ads over the last 10 years. And nothing triggers dopamine like refreshing the screen of your Meta campaigns and seeing profitable ads. One of the best funnels to run to generate leads is a summit funnel. Even in 2026. If you're interested in partnering with us to host a summit, or become a speaker, then fill in this form and let us know. Anyway, if you're not signed up for the AI Content Master Summit yet, then.. The summit runs March 23–28, 2026. Register here: bigmoves.ai/mastery Mitch P.S. One more thing. When you sign up, there's an offer on the other side worth paying attention to. We're moving away from selling automation templates and shifting into building actual AI tools for our community... things you can pick up and use immediately, no setup required. The early bird deal on that is very good. Grab it while it's at that price. |
Mitch Asser
Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.
One of the most challenging decisions business owners have today is: When do I go all in on AI? And the answer isn't straight forward. For example, we're continuing to debate whether to rebuild our entire website and move off Wordpress to a custom solution. Long-term it makes total sense. Every few months it becomes easier and easier. And I've seen a number of people spend 3-4 weeks moving to an AI first, vibe-coded solution for serious websites. (of course you can stand up a few simple pages...
Last week we hosted our first AI summit, the AI Content Mastery Summit. We had 24 amazing speakers. Thousands of attendees signed up and watched the sessions. I also spoke on 5 live Q&A's with my co-host Simone Lea. Overall it was a great week that I believe will be a turning point for the brand. And there's 1 reason why it was a success... Before I get to that, if you missed any of the summit... don't worry. We'll be releasing it on Youtube over the next 3 months. In fact, check out our new...
After 2 years of building AI automations it's all coming together nicely... We can build them faster. And now have clear time savings being logged. Last week we saved 52 hours. And now we've found our business model after many iterations, that 55hrs should begin to become the norm. In other words, with a few simple automations, we've saved the cost of about 1.3 team members. But to get there we I had to understand a few concepts. And I've outlined them here in this video.(plus a quick demo of...