Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.
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After the first week of promoting the The AI Content Mastery Summit, it feels good to be back. One of my favorite parts of business is advertising. I've spent over $5 million on ads over the last 10 years. And nothing triggers dopamine like refreshing the screen of your Meta campaigns and seeing profitable ads. One of the best funnels to run to generate leads is a summit funnel. Even in 2026. If you're interested in partnering with us to host a summit, or become a speaker, then fill in this form and let us know. Anyway, if you're not signed up for the AI Content Master Summit yet, then.. The summit runs March 23–28, 2026. Register here: bigmoves.ai/mastery Mitch P.S. One more thing. When you sign up, there's an offer on the other side worth paying attention to. We're moving away from selling automation templates and shifting into building actual AI tools for our community... things you can pick up and use immediately, no setup required. The early bird deal on that is very good. Grab it while it's at that price. |
Mitch Asser
Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.
For two years I've been watching AI image tools improve. Every few months a new one would launch. Every creator would hype it up. Then I'd test it on real client work and the output was... fine. Usable. But not totally something I'm stoked about. Recently that changed. GPT Image 2 is good! Really good!!! The thumbnails it's producing for the summit videos in our AI system is crazy. All done with a training image and a prompt we've refined over 3 months. So what we're doing now is going back...
Getting sick last year was one of the best things that happened to me. It didn't feel that way at the time. I had to let go of 3 team members while trying to get BigMoves AI off the ground. It was rough. But looking back... it forced something I wouldn't have done otherwise. It forced me back into the weeds of business. Here's the trap most experienced business owners fall into with AI. If you've been running a team for years, you've been trained to delegate. Something not worth your time?...
I was in Singapore recently and caught up with a mate who coaches some of Australia's most successful entrepreneurs. He's written books on it. Spent years figuring out what separates people who consistently perform from those who just work hard and stay stuck. He told me my edge is 'the innovator.' Someone who has a feel for how things work across all types of businesses and niches... and can piece together old methods with new technology. I didn't disagree. But I also hadn't thought about it...