Founder of BigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.
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After the first week of promoting the The AI Content Mastery Summit, it feels good to be back. One of my favorite parts of business is advertising. I've spent over $5 million on ads over the last 10 years. And nothing triggers dopamine like refreshing the screen of your Meta campaigns and seeing profitable ads. One of the best funnels to run to generate leads is a summit funnel. Even in 2026. If you're interested in partnering with us to host a summit, or become a speaker, then fill in this form and let us know. Anyway, if you're not signed up for the AI Content Master Summit yet, then.. The summit runs March 23–28, 2026. Register here: bigmoves.ai/mastery Mitch P.S. One more thing. When you sign up, there's an offer on the other side worth paying attention to. We're moving away from selling automation templates and shifting into building actual AI tools for our community... things you can pick up and use immediately, no setup required. The early bird deal on that is very good. Grab it while it's at that price. |
Mitch Asser
Founder of BigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.
I rebuilt my website last week. Start to finish in about 40 minutes. I didn’t create a PRD, feature specs or really have a plan. I talked at it for 10 minutes and let it go. And that is the exact opposite of how I build everything else. Now here’s the thing… I’ve built websites and apps for clients a dozen different ways over the last few months. Whatever the YouTubers were pushing that month. Whatever “best practices” Claude or Codex handed me when I asked for them. What I’ve landed on is...
I can’t stand the people on social media announcing they just cancelled Claude for Codex, or vice versa. First, they are probably lying and doing it for views. If not, they are really dumb and naive. If you’ve not worked it out yet, all leading tools are valuable in their own way. And the value to you as a user is building an AI eco-system where they all talk to each other. That’s why I love Grokbot. It’s the first time they’ve made it easy for specialist bots to talk to each other, with...
After launching two summits at the start of this year, I needed a break. We worked incredibly hard to make those events as valuable as possible. By the way, almost all of the sessions are now available on the BigMoves AI YouTube channel. There’s a ton of great stuff there. But after all of that, I decided to take a month off. Kind of. Because apparently my version of taking a month off is deciding to build a production-ready app from scratch. It started with an idea from a friend A friend...