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Mitch Asser

Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.

Featured Post

Ep4. Project Command got an upgrade...

Imagine holding a meeting then 15 minutes later every task is assigned in your project management tool. That's what this system does...automatically. Watches for completed Google Meet recordings Extracts the full transcript from Gemini Creates project title, description, and hypothesis Generates start and end dates from context Selects the right team members based on their skills Plans the entire project with AI Assigns specific tasks to each team member with deadlines You review the plan....

One product idea becomes a complete offer package. That's what this system does.. Researches your target audience deeply Generates product ideas and inclusions Creates pricing strategies with value enhancements Writes your entire website sales page Builds pre-launch email sequences Plans your content marketing calendar You review each step. Make edits. Move to the next phase. Episode 3 of our AI Systems Series is live. The Offer Planner build. Watch it now.

One newsletter becomes nine Instagram posts. That's what this system does every morning at 6am. It reads newsletters. Analyzes every article. Picks the best stories for your audience. Writes headlines. Generates images with text overlays. Drops everything into a dashboard. You approve what you like. Delete what you don't. Schedule what's left. Episode 2 of our AI Systems Series is live. The IG News Posts build. Watch it now.

Most people build AI automations. We build AI systems. And there’s a massive difference. Automations are the thing hiding in the background. The n8n workflow. The Make scenario. The thing your team is terrified to touch. Systems? Those are the products your team actually uses. Every. Single. Day. We’ve spent the last few years building AI systems for businesses doing $30k to $1M per month. And we’ve learned a few things along the way. Now we’re sharing everything. Introducing: The n8n +...

I need to be honest about something. I did take some time off for health reasons earlier this year like I already mentioned. But also... I went on a side quest. I got addicted to padel - one of the fastest-growing sports in the world. But in Australia? It's barely growing at all. My entrepreneur brain kicked in. I thought I could solve it. Built a pitch deck, found interested investors, started getting excited about the possibilities. Then I ran face-first into reality. Council approval...

We just scheduled our 221st AI tool review in 6 weeks while simultaneously launching a complete rebrand of BigMoves AI with a new website design. Check it all out here. Most people would pick one or the other. We did both because systems create momentum that makes the impossible routine. The New BigMoves AI The rebrand is live. New website. New design. With many more huge improvements to come. We’re rebuilding it from the ground up to become the go-to resource for honest AI tool reviews and...

The businesses that survive the next 5 years won’t be the ones with the best products. They’ll be the ones that master content creation. Before I get into this - the AI Creator Summit starts next week. If you've not signed up yet then click here to do so now. Last week I spoke with a friend who’s one of the top sales mentors in Australia. He’s helped Australian brands generate over $2 billion in sales - working with everyone from ASX companies to small service-based businesses. I’m doing an...

The creator economy and building a successful online business in the age of AI is changing everything. Over the past year, we've completely transformed how we create content using AI. Our YouTube workflow that used to take 40 hours a month now takes 15. Our tool review process that required a full-time person is now handled with automation and a few hours of oversight. That's why I'm excited about this… 14 leading-edge expert speakers including Stu McLaren, Ryan Levesque, Rachel Miller, Navid...

The hardest part of getting AI automation clients isn't proving automation works. It's helping them see what's possible for their specific business. The Imagination Gap Most business owners think in terms of hiring: "We need someone to manage our CRM" "We need someone to create content" "We need someone to handle customer support" They're not thinking in terms of automation: "We could automatically qualify and route leads based on behavior" "We could generate 80% of our content and have...

Strip away all the complexity, all the tactics, all the guru advice. Your only real job as a business owner is this: Identify bottlenecks and provide solutions to them. That's it. That's the entire game. The Three Solutions Every bottleneck in your business has exactly three possible solutions: Automate it Delegate it Eliminate it In the past, the ratio was clear: 90% delegate, 10% automate or eliminate. But here's what most business owners don't realize: that ratio has completely flipped....