One of the most challenging decisions business owners have today is: When do I go all in on AI? And the answer isn't straight forward. For example, we're continuing to debate whether to rebuild our entire website and move off Wordpress to a custom solution. Long-term it makes total sense. Every few months it becomes easier and easier. And I've seen a number of people spend 3-4 weeks moving to an AI first, vibe-coded solution for serious websites. (of course you can stand up a few simple pages...
15 days ago • 1 min read
Last week we hosted our first AI summit, the AI Content Mastery Summit. We had 24 amazing speakers. Thousands of attendees signed up and watched the sessions. I also spoke on 5 live Q&A's with my co-host Simone Lea. Overall it was a great week that I believe will be a turning point for the brand. And there's 1 reason why it was a success... Before I get to that, if you missed any of the summit... don't worry. We'll be releasing it on Youtube over the next 3 months. In fact, check out our new...
20 days ago • 1 min read
After 2 years of building AI automations it's all coming together nicely... We can build them faster. And now have clear time savings being logged. Last week we saved 52 hours. And now we've found our business model after many iterations, that 55hrs should begin to become the norm. In other words, with a few simple automations, we've saved the cost of about 1.3 team members. But to get there we I had to understand a few concepts. And I've outlined them here in this video.(plus a quick demo of...
29 days ago • 1 min read
After the first week of promoting the The AI Content Mastery Summit, it feels good to be back. One of my favorite parts of business is advertising. I've spent over $5 million on ads over the last 10 years. And nothing triggers dopamine like refreshing the screen of your Meta campaigns and seeing profitable ads. One of the best funnels to run to generate leads is a summit funnel. Even in 2026. If you're interested in partnering with us to host a summit, or become a speaker, then fill in this...
about 1 month ago • 1 min read
For the past few months, I've been heads-down putting together The AI Content Mastery Summit. Not unusual for me... I've run 40+ of these things. But this one's been different, because at the same time as building it... I've been automating almost the entire production process using AI. And honestly? It's been kind of wild to watch. When I sold my last brand, we had a team of 6 people running the summit operation. With the systems we've built for this one... that same team of 6 could...
about 1 month ago • 1 min read
I’ve been buried in a number of huge projects lately, so the newsletter took a back seat for a few weeks. No apologies. You’ll see why soon. We’re only weeks away from launching the AI Content Mastery Summit — 20+ incredible speakers, and it’s shaping up to be something special. Summits are my jam. I’ve produced more than 50 of them. Can’t wait to put this one out into the world in March. But today I want to share my honest take on Open Claw. 1. Do I think agents are the future and will...
about 2 months ago • 2 min read
Canva is one of my favourite brands. It changed my life back in 2014 when I first started building businesses. But now, it's irrelevant. So are graphic designers. Here's why: Watch now. Talk soon, Mitch
3 months ago • 1 min read
I hate setting business goals. Any goals really. I've read the books. Tried it for years. In my 20's I even spent a full 6 months writing out my goals morning and night. It's just not for me. In fact, it's often a distraction. But planning is super important. So here's what I do instead: Watch now. Talk soon, Mitch
3 months ago • 1 min read
New year. Fresh start. New goals. It's almost cliché how predictable we all become at this time of year, setting resolutions and planning our next moves. But there's a reason for it - these calendar anchor points work with our psychology, giving us a clear moment to begin something new. Here's how I plan to make 2026 the best year yet. The Visual Map I map everything out on a whiteboard. A visual flow of how I envision the business to run. Once it's on the board, I can see the whole the big...
4 months ago • 1 min read