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Mitch Asser

Founder of BigMovesai & MakeBigMoves.ai - helping businesses implement AI effectively. This newsletter documents the journey.

Featured Post

I hate setting business goals...

I hate setting business goals. Any goals really. I've read the books. Tried it for years. In my 20's I even spent a full 6 months writing out my goals morning and night. It's just not for me. In fact, it's often a distraction. But planning is super important. So here's what I do instead: Watch now. Talk soon, Mitch

New year. Fresh start. New goals. It's almost cliché how predictable we all become at this time of year, setting resolutions and planning our next moves. But there's a reason for it - these calendar anchor points work with our psychology, giving us a clear moment to begin something new. Here's how I plan to make 2026 the best year yet. The Visual Map I map everything out on a whiteboard. A visual flow of how I envision the business to run. Once it's on the board, I can see the whole the big...

If you’re a business owner, AI isn’t “coming” anymore. It’s already here! And most people are still starting in the wrong place. This video will help... Watch the video: If you want help spotting the best “first workflow” to automate in your business... Reply to this email with what you do most often (marketing, sales, ops, support) and I’ll point you in the right direction. Watch the video here. Mitch

ChatGPT Image 1.5 just dropped, and it’s the first time I’ve genuinely had to double-take on AI images. I just battle-tested it with 18 different use cases. Check it out... Watch it now.- Mitch

We just released the final video in our n8n build series. It shows how to take basic ideas or spreadsheets and turn them into complete AI systems. Technically solid. And super valuable for the right audience.Watch the whole playlist here. But it doesn’t excite me anymore......and I can feel myself falling into the exact trap every other n8n creator falls into - creating content just to keep the upload schedule going. I have a whole list of video ideas sitting in my drafts. A few more great...

Imagine holding a meeting then 15 minutes later every task is assigned in your project management tool. That's what this system does...automatically. Watches for completed Google Meet recordings Extracts the full transcript from Gemini Creates project title, description, and hypothesis Generates start and end dates from context Selects the right team members based on their skills Plans the entire project with AI Assigns specific tasks to each team member with deadlines You review the plan....

One product idea becomes a complete offer package. That's what this system does.. Researches your target audience deeply Generates product ideas and inclusions Creates pricing strategies with value enhancements Writes your entire website sales page Builds pre-launch email sequences Plans your content marketing calendar You review each step. Make edits. Move to the next phase. Episode 3 of our AI Systems Series is live. The Offer Planner build. Watch it now.

One newsletter becomes nine Instagram posts. That's what this system does every morning at 6am. It reads newsletters. Analyzes every article. Picks the best stories for your audience. Writes headlines. Generates images with text overlays. Drops everything into a dashboard. You approve what you like. Delete what you don't. Schedule what's left. Episode 2 of our AI Systems Series is live. The IG News Posts build. Watch it now.

Most people build AI automations. We build AI systems. And there’s a massive difference. Automations are the thing hiding in the background. The n8n workflow. The Make scenario. The thing your team is terrified to touch. Systems? Those are the products your team actually uses. Every. Single. Day. We’ve spent the last few years building AI systems for businesses doing $30k to $1M per month. And we’ve learned a few things along the way. Now we’re sharing everything. Introducing: The n8n +...

I need to be honest about something. I did take some time off for health reasons earlier this year like I already mentioned. But also... I went on a side quest. I got addicted to padel - one of the fastest-growing sports in the world. But in Australia? It's barely growing at all. My entrepreneur brain kicked in. I thought I could solve it. Built a pitch deck, found interested investors, started getting excited about the possibilities. Then I ran face-first into reality. Council approval...